Scott Wheeler’s Column
The Republican Party’s reaction to the 2012 election is once again missing the point. The Republicans do not have a “message problem” as their latest analysis would suggest; they have a tactics problem. And despite the Democrats’ insistence that Obama’s reelection represented a blanket endorsement of their agenda by American voters, their message remains highly unpopular. Why else would they be so vague and esoteric about what they believe? The Democrats adopt euphemisms like “fairness” and “a fair shot” because if they were frank about their true intentions, they would struggle for votes.
So why should Republicans seek ideological androgyny with such a party? They shouldn’t, but they should adopt Democrat Party tactics.
In addition to the vagueness about their governing philosophy, Democrats rely on branding Republicans as holding undesirable beliefs and prejudices. Read more »